Food & Beverage Haldwani

Peperomia

An Urban Bistro

Haldwani's favourite rooftop bistro — where aesthetics meet flavour, and every corner is designed for the 'gram.

12K+

Instagram Followers

340%

Engagement Growth

Most Tagged Café

4.7★

Google Rating

The Client

Where every plate is
a photo opportunity

Peperomia is Haldwani's premier rooftop bistro — a plant-filled oasis known for its aesthetic interiors, craft coffees, artisanal pizzas, and stunning sunset views. The space is designed for the social-media-savvy crowd that values ambiance as much as taste.

From themed brunches to DJ nights, Peperomia has become the go-to social hub for Haldwani's young professionals, students, and visiting tourists exploring the Kumaon region.

Most tagged café in Haldwani

The Challenge

Great food, great vibe —
but no one was posting about it

No Professional Photography

Menu items were photographed on phone cameras with poor lighting — failing to capture the bistro's visual appeal.

Poor Local Search Visibility

Google Business was unclaimed and had minimal reviews. Tourists searching "best café Haldwani" couldn't find them.

No Content Strategy

Social posts were random and sporadic with no content calendar, theme, or engagement plan.

Low Footfall on Weekdays

Weekday traffic was a fraction of weekends. No promotional strategy to drive midweek demand.

Our Approach

What we delivered

Food & Ambiance Photography

Professional photoshoots capturing signature dishes, craft beverages, and the rooftop ambiance. Created a visual library of 200+ high-quality assets optimised for Instagram reels and stories.

Instagram Growth Strategy

Built a reel-first content engine with trending audio, behind-the-scenes kitchen content, and user-generated reposts. Ran targeted ad campaigns to 18-35 demographics within 50km radius of Haldwani.

Google Business Optimisation

Claimed and fully optimised the Google Business Profile with professional photos, updated menus, event posts, and a review collection system that grew ratings from 3.9 to 4.7 stars.

Event & Promotion Campaigns

Designed and executed themed event promotions — DJ nights, brunch specials, seasonal menu launches — with targeted social campaigns to drive weekday traffic and build community buzz.

Results

The impact we made